Press

The idea that nothing is free in London is disproved withGiveMeTap’s rebooted campaign, MindTheTap. Commuters and tourists alike will be able to stay hydrated with ease this summer thanks to this drinking water campaign. With the hot weather that is currently taking over England, nothing is more crucial than the availability of clean drinking water.

The ‘GiveMeTap’ campaign sells reusable water bottles to people across the world to improve the lives of Africans in poverty. After paying £10, the owners of the special bottles get access to tap water in shops across the world.

A GiveMeTap user benefits from saving money, staying hydrated for free, and also having a social conscience…The Café benefits from have a social conscience and also the increase in footfall from people coming into their premises…The environment benefits from not having to deal with tons of plastic bottle waste….and the Developing World benefits from having money ‘pumped’ in to local Water projects.

Simple. But Brilliant. 

Edwin Broni-Mensah, you could argue, is an academic or a philanthropist whose scheme is either naively idealistic or brilliant or both. Either way, as soon as you've read about his idea, you'll be kicking yourself for not having thought of it. We're sitting beside the Serpentine on an unusually warm winter morning in London's Hyde Park. Broni-Mensah is patiently expounding the perils of toxic BPA plastic bottles while I try to hide my bottle out of shame. Phasing out these hateful bottles is the aim of his project, now in its second year. Two minutes in, he spots mine, politely balks and I apologise. Major eco fail.