Looks like you're in . Want to head over to our ? Yes, please! or Nope

Guest Post for Social Enterprise UK: Why should we buy social?

by GiveMeTap September 15, 2014

as posted on SocialSaturday.org by SEUK

13th September 2014

To celebrate the launch of Social Saturday, it is only fit to pose the question of why ‘buying social’ is so important. As a company based on the concept of buying for social good, we tend to passionately discuss this question quite a bit at GiveMeTap HQ. However, when I ask friends & family this same question, there can be a lot of vague nuances of saving the environment or helping the poor, when actually, there is so much more to it.

Recently, we’ve seen an emergence of businesses that sell products in order to serve their customers as well as produce some sort of social good. This means we’ve discovered a world in which we don’t have to differentiate between making money and helping others. We’ve also seen an increase in people actually buying from these businesses, meaning that this new world could actually work! This is why each of us should ignite this culture of socially conscious buying.

Taking a step back, this prospect can seem a bit overwhelming. How can one person, buying their daily essentials, make that much of a difference? It is actually quite an exciting prospect. For example, according to studies in the US, 51% of Millennials are already changing their buying behaviours away from environmentally unfriendly brands . It is this behaviour and being more conscious of what enters your household, you intrinsically feed this culture to the people around you.

For example, at your next meeting, you may suggest the environmental benefits for your business to swap to a more sustainable printer, or the cost benefits of abolishing plastic cups, improving the culture of responsibility within the firm. You may even share your new way of living with your friends who then start buying fair trade snacks for their children’s lunchboxes and environmentally friendly toilet roll for home. The change in what you purchase is noticed by other businesses that then recognise that they can provide these socially responsible options. This is the ideal we can strive for.

The evidence of this can be seen first hand in the running of our own business. Through a small, simple purchase of buying a GiveMeTap bottle, we have been able to help bring clean water to almost 5000 people in Africa, while people have been able to live more sustainably, switching away from plastic bottles. They then spread the GiveMeTap mission to friends, family and even their workplace, meaning that we can further our impacts as our company grows.

We underestimate the sheer power that we have as individuals who make a choice to buy things and what this translates to. As we’ve learnt from our friend, Spiderman, with great power comes great responsibility. When we buy a bar of chocolate or a new T-shirt, not only do we have the influence to effect what flavours or prints are released next season, we are exercising the ability to effect how a business interacts with the World. Use your power!




GiveMeTap
GiveMeTap

Author



Leave a comment

Comments will be approved before showing up.


Also in GiveMeTap Blog

Owusuism: Bottles inspired by Ghana

by GiveMeTap November 02, 2016

Read More

Just after speaking with our NGO partner in Ghana about...

by Edwin Broni-Mensah February 19, 2016



Just after speaking with our NGO partner in Ghana about (frustrating) international policies on water and sanitation, and then declaring that I going work to affect things at the policy level, I get an invitation from The White House!!! Going to discuss Africa-America relations, immigration policies and more. Thank you very much God!

I was like “how did they hear/know about little old me who just touched down in USA” and then I was reminded of a quote: “when little dogs keep yapping the big dogs hear”. I’ll keep that mic in my hand and work to continue helping in anyway I can.

Read More

Don’t a bottle today

by GiveMeTap November 27, 2015

Hey,

Today, if you don’t absolutely NEED (and we mean NEED) a bottle or anything else for that matter, then there is no NEED to buy it now.

The team and I are going to be having fun and I’d love for you to go spend time with people you love the most. There will always be time for shopping.

You’ve probably gotten tons of emails with the latest and greatest Black Friday offers, urging you to buy NOW....

Read More