Ask by Abbott Miller 10/29
Bold, modernist simplicity cuts through the taboo of ordering tap water in this poster from New York Pentagram partner Abbott Miller.
“I was attracted to making a poster for “Ask for tap” due to its incantatory quality, like a steady drop of water filling a glass,” says Abbott. "It reminded me of simply phrased and economically visualized posters for government campaigns from the early twentieth-century. I like the idea of creating an utterly simple icon that could function as a mnemonic device.”
No matter how many rock layers the water has filtered through, or which artesian well in Fiji it was sourced from, bottled water is just a bottled piece of hype. It’s no purer and no cleaner than tap water. It takes ridiculous amounts of energy to process, bottle and transport. Its bottles take almost the same amount of energy again to manufacture. And at 1,000 times the price of tap water, it’s a shocking waste of money. Don’t just ask for tap, beg for it.
Don’t bottle it; hold your head high and ask for tap. And if a UK establishment is selling alcohol, you have the legal right to request tap water for free.
We’re selling this poster printed on FSC paper with sustainable ink for £12 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy it here.
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Just after speaking with our NGO partner in Ghana about (frustrating) international policies on water and sanitation, and then declaring that I going work to affect things at the policy level, I get an invitation from The White House!!! Going to discuss Africa-America relations, immigration policies and more. Thank you very much God!
I was like “how did they hear/know about little old me who just touched down in USA” and then I was reminded of a quote: “when little dogs keep yapping the big dogs hear”. I’ll keep that mic in my hand and work to continue helping in anyway I can.
Today, if you don’t absolutely NEED (and we mean NEED) a bottle or anything else for that matter, then there is no NEED to buy it now.
The team and I are going to be having fun and I’d love for you to go spend time with people you love the most. There will always be time for shopping.
You’ve probably gotten tons of emails with the latest and greatest Black Friday offers, urging you to buy NOW....